about

Once upon a time, there was a girl named Lolly. As a self-proclaimed fashionista, Lolly loved ridiculously high heels and outrageously fabulous couture, but at the end of a long day, all she wanted to do was come home and change into comfortable—yet super cute—clothes. This routine inspired her to create casual apparel for off-duty fashionistas, and with a little encouragement from her father, lolly.brand became a reality.

But what about the boys, you ask? As a daughter, a sister, and a wife, Lolly could never forget about boys. Thus brand.L by lolly.brand was born, home to fashion for boys who just want to have fun—without any frills.

So welcome to lolly.brand, where fashion is sweet.

All content © 2009 Laura Wilson. Website design by Aimee Wang.