
08.05.10
who wants cake???

So I have to ask: who wants cake??? In case you haven’t heard, our lolly.brand hoodie has a new look–and a new attitude to go with it. After all, lolly.brand is a place where fashion is sweet, but sometimes lolly.girls can be a little bit sassy!
As always, comfort is our number one priority so we’ve specially chosen this new hoodie design. Printed on American Apparel® brand, this asphalt colored hoodie (okay, that’s just fancy talk for dark grey) boldly proclaims, LET THEM EAT CAKE. It’s printed on the back and paired with lolly.brand’s signature cupcake in a neon pink that really pops!
Yes, I admit it’s a little hot outside for hoodies these days, but just remember that fall is around the corner, so it’s almost time to make that “back to school” list–and check it twice.
Posted at 8:56 am in Uncategorized |
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06.03.10
lolly’s got a brand new bag!

Haven’t you heard?– Lolly’s got a brand new bag! And you should get one too… These days, green living is all the rage, and we love mother Earth as much as the next—so go green in style with lolly.brand’s new eco-friendly tote bag! Printed on American Apparel® brand, this tote is made of 100% bull denim woven cotton, with dual handles long enough to go over the shoulder. Summer is now officially upon us, and armed with your new tote, you’ll be the talk of the beach–or wherever else your summer travels might take you…
The best part? Our cheeky slogan—let them eat cake—is paired with lolly.brand’s signature cupcake in a bold hot pink that contrasts sweetly with the tote’s earthy beige tone. After all, who doesn’t want to eat cake? Really now. Get ‘em while they’re hot–and you’re sure to look cool.
Posted at 11:02 am in Uncategorized |
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04.14.10
lolly.brand is going to stylefixx!

If you haven’t already heard (well, then you must be living under a rock–but we won’t judge), lolly.brand is going to Stylefixx Boston–as a vendor! For those of you who have yet to attend (if you’re local, shame!), Stylefixx is a girls’ night out event held bi-annually, offering two nights of shopping from an exclusive selection of vendors (many of them local). Next month’s event takes place on May 12 and 13 in the South End, where lolly.brand will be one of the many fabulous vendors, offering all the lolly gear you could possibly want–PLUS SOME NEW STUFF YOU HAVE YET TO SEE ONLINE! You won’t want to miss it so be sure to get your tickets while you can (click here for details). See you there!! Xs and Os.
Posted at 10:14 am in brand.L, lolly.brand |
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04.07.10
lolly.brand has a new face!

Dear lolly.branders, it’s been oh-so-long since our last chat, and there is just SO much to catch up on! Where to start? Hmmm… How about the gorgeous and adorable new face of lolly.brand baby?! As you may already know, lolly.brand (and brand.L by lolly.brand) are thrilled to now offer their signature style in baby onesies. Ranging from sizes 3-6 months; 6-12 months; and 12-18 months, these adorable and cozy little onesies are irresistibly sweet. I mean, just look at that face! With Spring officially here, there’s no better time to freshen up your little one’s wardrobe than to add a onesie or two to their fashion repertoire. But they’re going quick–so get your order in soon by clicking here…
Posted at 6:35 am in Uncategorized |
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01.28.10
lolly.brand celebrates the new year!
Happy 2010, lolly.branders! Here at lolly.brand, we decided to kick the New Year off right with…NEW STUFF! After all, the best kind of new things are new clothes! At least that’s what Lolly thinks… So what’s new at lolly.brand? Let the unveiling begin!

Definitely the most exciting addition to the lolly.brand collection is the Skateboarder Jersey Hoodie from brand.L by lolly.brand. Made of lightweight jersey (Oops! Did the name give it away?), it has the comfy, broken-in feel of a vintage sweatshirt. Plus, with the contrasting white zipper tape, it has a vintage look to it too. But it doesn’t stop there! The signature skater makes an appearance in black on the back, and we have made sure that everyone knows our name, with the brand.L logo boldly printed along the left sleeve.
Still not sold? Well, check out the five reasons why this is will be your new favorite hoodie:
- The lightweight jersey material makes this sweatshirt perfect for an active lifestyle–all style, no bulk!
- Since many of you fabulous lolly.branders live in places where it’s currently ccccold, the zipper feature makes this hoodie an easy layering piece.
- Whether you are a guy or a gal, you can rock this style with ease. In fact, Lolly AND her brother both love their new hoodies! (Note: sizes are unisex so they run small; when in doubt, order up.)
- The dark, heather grey hue is neutral and can be paired with basically any color. Hello, the possibilities are endless!
- Have you SEEN our super cool skater graphic, designed by Lolly’s beloved Daddy? It doesn’t get much cooler than that.

In other news (get it?!), after re-vamping the lolly.brand Signature Cupcake Tee this past fall, we thought it was only fair to give little lolly.girls the same treatment. The new lolly.brand Cupcake Tee for Little Girls is a super sweet blend of minty green and bubble-gum pink. Plus, knowing that good things come in small packages, we have also added infant sizes. In addition to toddler and youth tees, this style is now available as an infant onesie for itty bitty lolly.girls, ages 3-6 months; 6-12 months; and 12-18 months.
Of course, we don’t want to leave the little dudes out so the brand.L tee for kids is now available as a onesie in the same infant sizes–sooo cute! Now it’s official: we (literally) have something for everyone. So where do YOU fit into the lolly.brand and brand.L family? We want to hear from you!!! Email photos of you wearing your lolly.gear to ilovelollybrand@gmail.com, and who knows?–You might just find your smiling face right here on the lolly.blog!
As you can see, all the ingredients are in place for a deliciously sweet 2010. Thank you, dearest lolly.branders, for your continuing support–and best wishes for a very happy New Year full of fun, fashion, and–most importantly–cupcakes.

Posted at 1:27 pm in brand.L, lolly.brand |
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12.01.09
lolly.brand’s first thanksgiving
Last week, lolly.brand and brand.L were happy to celebrate their first Thanksgiving! On the dessert menu? Cupcakes, obvi! A batch of delicious pumpkin cupcakes with cream cheese frosting were made by Lolly herself, but she couldn’t have done it without the help of her little nephew, Tyler (who just so happens to be the face of brand.L for kids).

This year, lolly.brand and brand.L have a LOT to be thankful for: loyal customers; supportive family and friends; yummy cupcakes; adorable skateboarders… Thanks to all of these people and things, they are still going strong after 7 months–and looking forward to many more.
Now, with the holidays fast approaching, the gang wants to know: what’s on YOUR wish list? If you’ve been nice–or even if you’ve been naughty–lolly.brand and brand.L have the perfect gift for you. Be sure to check out the selection online at www.lollybrand.net.
Merry merry!
Posted at 9:26 am in Uncategorized, brand.L, lolly.brand |
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11.04.09
lolly.brand loves new things!

Here at lolly.brand, we looove new things! Most likely we get that from Lolly herself, a self-proclaimed subscriber to retail therapy far beyond her means. That said, lolly.brand has a new look–and just in time for the new season too! See, we meant what we said about new things.
So what’s new? The original lolly.brand Signature Cupcake Tee has been reinvented. This means a new color (a yummy blue-grey that we like to call “shady navy”); a new fabric (super soft cotton like you wouldn’t believe!); a new fit (tailored and more feminine than ever before); and even a new size (XL, because a girl should have options, right?!). Now, we’re admittedly biased, but we loveloveloooove these new tees! Not that we didn’t do it right the first time, but sheesh!–these look andfeel great. Plus, even though we’ve kept the classic cupcake and lolly.brand logo intact, against the new blue-grey, it looks new too (softer somehow, maybe even more delicious–if that’s even possible). And so the list goes on…
Tempted? The tees were added to the website just this past week so be sure to take a peek. We’re willing to bet that YOU like new things too!
Posted at 12:28 pm in lolly.brand |
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10.22.09
lolly.brand stays warm!


Brrrr, it’s getting cold out there! Here in Boston, the leaves are falling, and we have already seen snow–twice! Fortunately, lolly.brand has stayed warm, thanks to our new cupcake hoodies.
In fact, lolly.girl Lizzie recently celebrated her 27th birthday in style with a cupcake party. Lizzie and fellow lolly.brander, Miss India, were pretty in pink with their matching hoodies. They were as cute as they were warm, as you can see.
But don’t worry, we’re not an exclusive bunch. Shop lolly.brand for her, and you can stay warm and cozy too. Snow in October?–who knows what will happen next, so be sure you’re fashionably prepared!
Posted at 8:58 am in lolly.brand |
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09.30.09
lolly.brand keeps busy!
Hey Y’all,
How long it’s been since our last chat! The summer has come and gone, now the leaves are falling, and all the while lolly.brand has been keeping busy busy busy. Lolly is a Virgo, and that’s just how it goes.
Here are just a few updates…

These days, little girls are ruling the lolly.world! They say a picture is worth a thousand words–so take a peek at this sugar sweet photo of Lolly’s coworker with her granddaughter, wearing their matching cupcake tees. It doesn’t get much cuter than this. Who would have thought that grandbabies like yummy treats and yummier tee-shirts as much as grown ups? Clearly, this little cupcaker has fashion sense beyond her years.

In other news, make sure you get acquainted with the new addition to the lolly.brand collection. This month, lolly.brand has proudly debuted the Cupcake Hoodie. Since we don’t do things like everyone else, this isn’t your typical hoodie. Instead, we opted for shorter sleeves, a plunging neckline, a cozy little kangaroo pocket, and lotsssss of neon (pink, obviously). The hoodies are now available for purchase and going like, well, cupcakes!
Last but certainly not least, we don’t want the boys to feel left out! As you may know, Lolly is a proud daughter, sister, wife, auntie, and friend–and so she loves boys. Hence the new brand.L tee for little dudes! This shirt is so completely hot-off-the-press that it hasn’t even hit the website yet! However, Lolly’s adorable little nephews have her wrapped around their little fingers and have already scored their own ultra-cool skateboarder tees. As if you could resist a face like this!

Don’t worry, she might play favorites (just a bit) when it comes to her nephews, but these tees will be available to the masses in just a few days. Until then, you’ll just have to be patient. Didn’t your mother tell you?–it is a virtue.
So what’s next for the rockstar duo of lolly.brand and brand.L, you wonder? Ahhh, where to start… Let’s just say that the temperature will soon be dropping, and there are some taller skateboarders out there who could use a few more layers… Be sure to stay tuned here at www.lollybrand.net.
Until next time, fashion superstars, stay cool and eat cupcakes. That’s an order.
XOXO,
The gang at lolly.brand and brand.L
Posted at 11:59 am in brand.L, lolly.brand |
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08.06.09
lolly.brand loves birthdays!

I’ll admit it; I’m the kind of girl who plays favorites. Most girls are, and any girl that tells you otherwise is probably lying. Now that my disclaimer is out of the way, I’ll admit that one of my favorite girls out there is my niece, Miss Brynn Lee Wilson. Just like her auntie, she is sweet and sassy–and the fact that she loves cupcakes basically seals the deal.
All of this is what made picking out a gift for Brynn’s 5th birthday a piece of cake–quite literally. As luck would have it, I happened upon a set of wooden “pretend” kitchen tools, containing all the right ingredients to make cupcakes–down to the finished product: expertly crafted and painted wooden cupcakes. While I wouldn’t recommend consuming them, they were pretty darn cute. That, plus a lolly.brand tee… Don’t you just love theme gifts?
While I couldn’t be there to deliver her gift in person (sadly, nearly 3,000 miles was in the way), her mom (to play favorites again, Kelly is another favorite) gave me the full report, telling me that Brynn carefully laid out her cupcake tee-shirt to wear the next day because it was “something pretty.” Clearly, Brynn is as smart and fashion-savvy as she is cute! You can tell as much from these fabulous photos that Kelly took of Brynn, modeling her new lolly.brand tee.

While I’m bragging about family, you should know that Brynn has two adorable younger brothers, Tyler and Dylan, who are at the top of the list for the brand.L boys tees (soon to be released–be patient!). Stay tuned for more favorites and photos! Until next time, lolly.branders…
Posted at 12:20 pm in lolly.brand |
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